Animation/ Multimedia in India

Hi friends,

I hope all of you are aware about the animation and multimedia career n scope, but I am a bit in doubt about the financial status and international alliance ship of the animation industry in India.

The Indian animation market, fairly “static” until a few years ago and activity on this front only began in earnest in the later half of the 90s when animation studios made an appearance in the country and the industry developed a more serious, export oriented outlook. India is now waking up to a host of global opportunities that promise a lot of “action” for the country’s leading design specialists.

According to NASSCOM study, the forces that are shaping the development of the animation industry in India include technical manpower to meet the 2-D and 3-D animation requirements, lower costs of animation production, the expected demand from domestic Indian television channels and the formation of domestic animation studios and training centers.

The animation market in India today is characterized by the presence of multiple players including Crest Communications, Films Division Maya Entertainment, Silvertoon Studio, 2NZ Studio, Cine Magin, Climb Films, UTV Toons, Zee Institute of Creative Arts (ZICA), Digital Studio, Pentamedia Graphics, Prasad Studios, Acropetal, jadooWorks, Color Chips, Heart Animation, Ocean Park, Padmalaya Telefilms, and Toonz Animation, Magic Shop, Moving Pictures, among others. These companies are spreading across cities such as Mumbai, Chennai, Bangalore, Hyderabad and Thiruvananthapuram.

India has several training institutes that cater to the demand of animation professionals. Chief among them are the National Institute of Design (Ahmedabad), J.J. School of Arts, Zee Institute of Creative Arts (ZICA), Mumbai, Industrial Design Center (IIT Mumbai), IIT Guwahati, C-DAC’s National Multimedia Resource Center (Pune). Private training institutes include ADMEC Multimedia (Delhi) and Pentamedia Graphics (Chennai).