Free Advertising For Your Website

| December 29, 2009 | 20 Comments

Free Advertising for Your WebsiteFree Advertising For Your Website

Marketing has always been an essential part of running any successful business. With the increasing prominence and popularity of the Internet, advertising online has become more important than ever; companies that fail to maintain a presence online are destined to fall far short of their competition. If you’ve been putting off your Internet marketing campaign because you don’t think you have the budget for it, think again. There is a plethora of excellent – and completely free advertising for your website – resources, strategies and techniques for advertising online. Below, we present a primer on a few of the very best examples of them.

Free Advertising For Your Website with Social Networking And Social Media

If you’re trying to keep up a prominent Internet presence – but aren’t using any of the popular social networking and social media sites to do so – then you’re missing out big-time. Social networking sites are free to use and are immensely popular; these days, it seems like everybody is on at least a few of them. Familiarize yourself with the following social media sites and you’ll be off to a spectacular start.

Facebook – With its user-friendly layout and easy-to-navigate interface, Facebook has earned the top spot in the world of social networking. You can set up a completely free profile for your business on Facebook, where you can place links to your website and provide product descriptions and other pertinent information. People who belong to Facebook will then be able to become “fans” of your company; in turn, their friends will see their association with your site, and a snowball effect will occur. It’s an excellent free advertising for your website method to kick-start a word-of-mouth campaign in an organic and natural way.

Myspace – Although not quite as popular as it once was, Myspace is still a force to be reckoned with in the world of social networking. If you sell products and services that are geared toward the younger crowd, especially, you simply must have a presence on Myspace. Setting up a profile is quite easy, as is searching for people who have interests that may make them natural candidates as friends. In turn, you can spread the word about your business and enjoy a bit of free advertising for your website.

Twitter – Since officially debuting in the spring of 2007, Twitter has become one of the most popular social media sites on the planet. The microblogging service, which people use to send out 140-character updates called “tweets,” has also emerged as one of the most effective marketing, customer service and advertising tools on the Internet. As with Facebook and Myspace, it is completely free to set up a Twitter account. By setting up alerts for pertinent keywords, you can be notified whenever somebody tweets about your company and its products and services. This way, you can suggest new items or services, alert followers to sales and other specials, and simply keep in touch with those who do business with you. It’s a remarkably intuitive and easy way to conduct free advertising for your website and promote your business.

Free Advertising For Your Website with Article Directories

Another extremely popular – and totally free – phenomenon that many business owners use to market their companies online is the article directory. Submission guidelines vary from directory to directory, but the gist of it is that you can compose informative and interesting articles on subjects related to your business, put links to your site on them, then submit them. If they are of sound quality, others will link to them and your company will gain prominence for providing exceptional information online. This will enhance your business’s reputation and boost your sales, as well.

There are hundreds of article directories online; EzineArticles and Articlesbase are two of the most popular and easy to use ones.

Free Advertising For Your Website with Blogs

Setting up a blog is a free and easy way to enhance your online presence as a business. With a blog, you can post updates concerning industry news and opine on current events that are related to your business. Over time, you could develop a regular readership and could even become a trusted source of industry-related information. The marketing angle comes in when you include links to your company website, and direct inquiries to your work email address. You can set up your blog independent of your site, or incorporate it into the design of your business website – the choice is entirely up to you.

Blogs are especially popular because they are free and easy to set up. Blogger and WordPress are just two examples of the many trusted blog-developing websites that you can use to create your own company blog. With ready-made templates and step-by-step instructions that walk you through the blog creation process, it’s easy enough even for not-so-savvy Internet marketers to be up and running in no time flat.

Tying All This Free Advertising For Your Website Together

Once you’ve set up profiles on the popular social networking sites, have written and submitted a handful of solid articles to a few of the best article directories, and have created and posted to your very own company blog, it’s time to tie it all together. On the main page of your company website, provide links or buttons to all your various online content. Ultimately, your website should direct visitors to your Twitter, Facebook and other accounts – and those accounts should direct people to your website.

Free Advertising For Your Website…”Real Life” Marketing Ideas

It’s easy to forget that there’s still a “real world” to advertise in, as well. One of the best ways to enhance free advertising for your website into the bricks-and-mortar world is by including the URLs to your best-designed online profiles on the correspondence and marketing materials that you use. For instance, you could:

  • Include your company website address on the letterhead of the stationary that you use
  • Print the URL of your Facebook and Twitter accounts on newsletters and other mailings that you send out
  • Direct people to your blog by including its URL on your business card
  • Letting people personally know about the existence of your company website and other accounts
  • Advertise on your vehicle (very low cost but exceptional exposure)

As you can see there are numerous avenues to generate free advertising for your website both online and offline. Find out which marketing methods work well for you but don’t be afraid to experiment with new advertising techniques. Best of luck with your free advertising for your website!

 

Free Advertising For Your Website

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Comments (20)

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  1. Sally says:

    I prefer to use Twitter and Facebook in my practice – these social network websites bring me plenty of visitors and some of them become real customers of my production.

  2. Charles says:

    I have been breaking into online advertising a little bit at a time. I do have a blog, twitter account and face-book set up for my company. I hadn't thought about putting links or buttons to all of my content on my website. I think that's a great idea. I'm used to marketing in the brick and mortar world and I do have links to my sites on my advertising material. I guess that I'd better start putting my twitter and face-book in my offline ads too. This was a very informative post and it gives me plenty of food for thought.

  3. Stephen says:

    I appreciate the feedback Charles. Much continued success to you as you bring the virtual world to your brick and mortar storefront. Aloha!

  4. Stephen says:

    Agreed Sally, Twitter and Facebook are probably the two best social marketing mediums to increase your website traffic and client base. Since they are two uniquely different services they don't cannibalize the others market share or traffic. There are other great social networks to attract more business but focusing on these two social mediums will surely pay off in dividends. Much continued success to you as well!

  5. Stephen says:

    Agreed Sally, Twitter and Facebook are probably the two best social marketing mediums to increase your website traffic and client base. Since they are two uniquely different services they don't cannibalize the others market share or traffic. There are other great social networks to attract more business but focusing on these two social mediums will surely pay off in dividends. Much continued success to you as well!

  6. i have look at this new social media site for a long time and have set back and watch there service as to what they provide to the public and the company have said more is to come they are a pvt community so it is by invite only for now until they go live in mid march so they invite me to there community i signup many new things are coming in march 2010 will keep all of you posted

  7. bharrymbautista says:

    It Helps…

  8. Sally says:

    And what about directory submission? To mind it is also a low-cost or even free marketing tool, isn't it?

  9. Anna says:

    SEO and online advertising is always free for me because I prefer to do it by myself – it's much more reliable and it costs really nothing.

  10. AdPinnacle says:

    Free classifieds and free pixel ads.Post pixel ad to get instant traffic

  11. TaskUs says:

    Wonderful post! Yes, staying strong in the Internet business industry is important. That is why you may have to market in a smart manner by learning all the essential techniques of online marketing.

  12. Neha Dhyani says:

    this is very useful information for me.
    thanks

  13. Web Design India says:

    We have been using Twitter, facebook linkedin etc…..i guess linkedin helps you to get good connects and quality connects….try it its good. Blogs will also be another potential source.

  14. I know social media sites can send traffic, but how about conversions? Any good success rates there?

  15. Thank for your valuable guidance for the promotion on the Internet. Among the larger companies who can afford the employment of the positioner, it is difficult to the same time promote your business and run a blog but have no other choice. Valuable content make a good result

  16. Scott says:

    I have not explored articals yet as a means of exposure. Sounds like a great idea. I think that one of the best things that you can do for you business, above selling, is to adequatly intoduce your self and your business. Let people know who you are. Trust is a big factor in weather or not someone is willing to order from you.
    Scott at MajikPocket

  17. Asteinman07 says:

    I am working on the development of my own Internet marketing/social media business, and am a fan of this article. One of the projects I am most proud of is The Wee World Wonder blog about being positive. http://www.weeworldwonder.blogspot.com

  18. mistertri says:

    One of the most important techniques needed to increase your website ranking is to generate valuable back-links. By building powerful backlink strategies you can implement simple methods that will get real results, all with very little effort on your part.

  19. Syed Qasim says:

    Thynx All Information is Very Important To Me

  20. Veritas Inc says:

    Valuable info. Fortunate me I discovered your site
    by accident, and I am surprised why this accident did not came about in advance!
    I bookmarked it.

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